Analysis Research On Brand Strategy And Brand Terminal Construction Of Sinopec Easyjoy

Since its accession to the WTO, China gradually integrate into the global marketeconomy, Chinese enterprises to continuously enhance the ability to adapt to marketchanges and respond to the world financial crisis, more and more companies realizethat the brand is one of the important core competitiveness, brand terminal buildingdirectly reflects the brand’s image and connotation. The same time, foreign maturebrand building experience and advanced management mechanism in a serious impacton the development of China’s own brand of state-owned large and medium-sizedenterprises in the restructuring process under severe challenge. In addition, our brandresearch in theory, many regions, there are still many blank in the actual operation is alack of deep experience and practical experience, in-depth study in China with thegrowth and development of the representation of independent brands, especially thebrand of the terminal building has an important practical and theoretical significance.Papers to choose China Petrochemical Express convenience stores this nascentcommercial brand research, brand positioning, concept and visual image and culturalconnotations of the analysis of the system as a whole, detail combing the history ofthe development of convenience stores and convenience stores as a brand terminalstheconstruction and development status in China, while the gas station convenience storeas a personality analysis.Take a combination of theory and case studies in research methods, theory intoactual case analysis, theory focused on the study of brand development strategy, thepractice emphasizes the doctrine of the practical effect of the brand of the terminalbuilding, and the practical difficulties encountered problems and methods ofexploration.Text research materials of construction compared with the existing gas stationconvenience stores, mostly starting from the perspective of marketing and gas station operations management, or just a simple combing of the history of the development ofconvenience stores, and foreign experience in the survey summary. This articlefocuses on research from the point of view of brand strategy and brand of the terminalbuilding its brand concept and visual image in the construction, emphasizing theproblems encountered in the local practical and effective program to explore thesolution.Through the survey of the construction of petrochemical Express brand terminalthat is easy to convenience stores, combined with our geographical and culturalcharacteristics to conduct a study to enhance the brand of gas station conveniencestores in China and terminal development and construction have a meaningfulreference for.