| The layout of the branches of securities companies directly influences the overalloperating performance of securities firms, and the pros and cons of the network layouteffect depends on the securities company integration of resources, the ability to co-ordinatethe planning, securities companies on branches covering the breadth and depth of thefoundation, how to effectively improve the network layout and efficiency of the businessdepartment, to promote outlets innovation and thus contributing to a successfultransformation securities companies improve overall business performance is particularlyimportant. Home and abroad about the location and layout of the literature of the banks’operating efficiency of the business department is relatively rich the securities companynetwork layout performance research is still in its infancy, its research methods andconclusions can provide reference for Chinese securities companies operating the networklayout and performance.This paper is divided into five chapters, Chapter1is an introduction on the full text ofthe research background and significance, article, object of study, the main content andinnovation. Chapter2is a review of summarizes the literature network layout in thebanking, securities of domestic and foreign scholars, describes the theory of total factorproductivity. The third chapter analyzes the securities company network layout principlesand current problems. Followed by Chapter4, Chapter2build a securities companynetwork layout performance evaluation model, angle earnings from securities companies toselect the securities company’s assets on the theoretical basis, number of branches and thenumber of employees as the input indicators; investment income, fees and commissionincome for the output indicators,2006-2011year’s21representative securities companynetwork layout efficiency assessment using Malmquist Index. The empirical results showthat:2006-2011, the securities company’s overall operating performance and stock marketprices have a strong positive correlation; the sample securities company overall efficiencyvalues generally are higher than the value of its affiliates efficiency, that Chinese securitiescompanies network layout is relatively reasonable, but the difference is gradually decreasing, network layout efficiency is decreased. And put forward relevant proposals inthe final.This innovation is to build a securities company the network layout performanceevaluation model, and as a starting point, try to be enriched and the exploration of thesecurities company network layout theory and put forward relevant suggestions on thisbasis. |