An Empirical Study Of The Value Investing Our Brokerage Collection Financial Products

With the2005first brokerage collection appearance of financial products,the types are continuously enriched,the scale and number are continuously expanded.It has become a new force of China’s financial market and the most development potential institutional investor of China’s stock market following the securities investment.The launching of brokerage collection of financial products not only enriches the investors’financial means,but also injects new life to China’s huge financial market. It is playing an important role to improve the construction of China’s capital markets and investor structure improvement. At the same time,the value of the investment strategy is increasingly favored by Chinese investors as a mainstream investment theory on the foreign securities market,because the value investment strategy has been proved to give investors excess return.So analysis of whether the brokerage collection financial products have executed the value investment strategy has practical significance.This paper will analyze the feasibility of value investment in China’s stock market,and on this basis,empirical test whether brokerage collection financial products have executed the value investment strategy. Study found that the value investment strategy also applies to China’s stock market and give investors a better return,however,the study results also show that the brokerage collection financial products don’t follow in the value investment philosophy in true sense.Finally,this paper will put forward a few suggestions to improve the value investment behavior of the brokerage collection financial products,including establishing stable imanagement mechanism,improving the performance appraisal system,enhancing the quality of listed companies and enhancing investor education and so on.