Research On Marketing Strategy Of Dalian Wanhe Automation System Engineering Company

In the trend of today’s global economic integration, marketing strategy becomes the directive driving force of corporate survival, development and innovation. With sustainable development of national economy and support from country to China automation system engineering enterprise, the product capacity and marketing competitiveness of automation industry has been increased rapidly.These theses is focused on research and solve the corporate marketing strategy formulation, program implementation, measures of security and control method of China SME in the increasingly fierce market competition environment. This thesis uses Dalian Wanhe Automation System Engineering Company as an example to analyze and research. Review China automation system engineering industry development situation, showing the problems and causes of enterprises in marketing activity, and make an emphasis on researching the use and development of enterprises’ marketing strategy. The thesis based on describe marketing strategy and security theory to research and solve detailed strategy from service marketing, brand marketing, marketing personnel system, customer relationship maintenance, marketing competitiveness and sales promotion innovation.This thesis combines the marketing status of Dalian Wanhe Automation System Engineering Company to analyze the problems of it. Further more, to aim at the problems of how to change the existing marketing model, how marketing strategy to make it to develop in the domestic automation system engineering industry and other question in a detailed research. This thesis not only provide useful help for development of marketing strategy of Dalian Wanhe Automation System Engineering Company, but also have a positive reference to the other enterprise of same industry in the same background.