Study On Corporate Social Responsibility Of China Based On Consumers’ Behaviour

Today,there are widely variety of products on the market, as the room of selection isincreasing, the level of consumer’s demand is also rising, and they have not simply satisfied withthe product with reasonable price, good quality, beautifully packaged products, CSR is also takeninto consideration. At the same time, most companies have also felt this change of consumers.Inorder to keep good operating performance and win in the competition,toward businessmanagers,there have triggered a deep thinking of social responsibility for sustainabledevelopment, and it is gradually enhancing.In this dissertation,the definition,the nature and the causes of corporate social responsibility,the definition, the influencing factors, and the decision-making process of consumer behavior, andother related research have firstly been summarized and evaluated.On the basis of the summarizedliterature,focusing on three aspect such consumer purchase intent,product evaluation and brandloyalty to study the interaction between corporate social responsibility and consumer behaviour,soas to help enterprise fulfill CSR,and provide theoretical support for the combination of CSR andcorporate strategy.Next, analysis the current situation and problems of Chinese enterprises,compared withforeign enterprises. Use interview research method and survey research methods to eventuallyreach to the conclusion, that is CSR have three positive aspects on consumer behaviour(productevaluation, purchase intention, brand loyalty) indicating that the long-term sustainabledevelopment will benefit from the starting point of CSR. Finally, several suggestions puttingforward for the development of CSR toward Chinese enterprises.This dissertation based on consumer behaviour to study CSR,the main innovations include:(1) from the purchase intent, brand loyalty, product evaluation of three aspects to indicate howCSR take influence on consumer behavior.(2) students consumer groups are carried out atrandom selection interview.