Research On The Development Of Microcredit Business Of Heilongjiang Province Branches Of Postal Savings Bank

Microcredit originally produced in Bangladesh in the early1970s, which is considered to be akind of method to help people to alleviating poverty. Heilongjiang province is a big agriculturalprovince of our country, establish and perfect its modern rural finance system, vigorously promotethe reform of rural financial system lies in the key steps that is to further strengthen microcredit’smain role of the rural financial system.Since2006, the Postal Savings Bank of China launched its microcredit business, has beenpersisting in the concept to service "three rural"and regarding customers in the rural areas as themain object of service. To some extent, it makes up for the insufficient development of rural formalfinancial institutions’ microcredit business and alleviates the contradiction between rural creditcapital supply and demand, and effectively improves the management benefit of Postal SavingsBank of China. The microcredit business of Postal Savings Bank of Heilongjiang province pilot runas early as January15,2008in HuLin, and officially synchronized opened in May2008.By the endof2009, the microloan leding amount reached16billion yuan, and ranged the third place in ourcountry. Loan balance reached11.9billion yuan. Among them, the county level and below thecounty level rural lending accounted for90%. The provided more than300,000farmers with loanservices, and made an outstanding contribution to the new rural country construction inHeilongjiang province. So this paper combines qualitative and quantitative analysis, and use themethods of comparative analysis that combines theory with practice to in-depth research on how topromote the development of microcredit business of the Postal Savings Bank in Heilongjiangprovince. This is not only has practical significance for the sustainable development of PostalSavings Bank of Heilongjiang province’s microcredit business, but also has an importanttheoretical guidance significance for large domestic commercial banks make an intervention andprovide GSP financial service in rural financial market.This paper firstly introduces the basic concept of moicofinance business and rural finance andthe development of moicofinance business on the basis of comprehending the background of socialreality and reviewing the relative literature both at home and abroad. And then, this paper analyzespresent situation and problems existed among the development of microcredit of Postal SavingsBank in Heilongjiang province. On the basis of knowing its operation mode, this paper usespotential path analysis model（PA–LV）which is a kind of the structural equation model （SEM） to research the influence factors of the farmers’ satisfaction degree to the microcredit business, andfilter out the main influence factors.This research also compares the four classic models of thedevelopment of international microcredit business, and discusses the experience of enlightenmentfor the development of microcredit of Postal Savings Bank in Heilongjiang province. Finally, thispaper on the basis of the above analysis, combined with the actual situation of Postal Savings Bankof Heilongjiang province, put forward some countermeasures and Suggestions about how topromote the benign development of microcredit business of Postal Savings Bank in Heilongjiangprovince.