Study On How To Recover From Corporate Crisis

Considering the continuous crisis, organizations are always struggling to copewith all kinds of unexpected crisis and looking for a both correct and effectiveapproach to crisis management. Crisis management must take all aspects of theorganization and its stakeholders damaged compensation and recovery intoconsideration. It is a process of perfecting the enterprise crisis management system, isalso a critical period for the enterprise image reconstruction.This article aims to integrate management theory based on the existing crisisrecovery to restore objects of the crisis, recovery factors of the crisis, the crisisrecovery strategy, analysis, recovery management system in order to get a morecomplete, detailed and available for the promotion of enterprise crisis. The paper isdivided into three parts. The first part of the crisis, the basic concepts of crisismanagement and crisis recovery management to define clear research direction byclarifying the concept, comparing domestic and foreign scholars on the crisisrecovery management research and analysis of the enterprises for the necessity andimportance of crisis recovery. The second part of the analysis of the managementsituation of Chinese enterprises recovery, to identify the problems. The third part isthe research on the basis of management scholars crisis recovery, the proposedrecovery management system in line with our corporate characteristics crisis. First byexternal and internal factors of the enterprise crisis recovery role, combined with theproblems of the enterprises in the practice of crisis recovery, corporate crisis occursfrequently and thus affect the corporate image. Crisis recovery management is torestore and how to recover analysis, object recovery from the crisis, and the crisisrecovery steps, principles and strategies to complete crisis recovery managementsystem. And actual cases to the practicality explore strengthening recovery incorporate crisis management system.Innovation of this paper, the theoretical framework of corporate crisis recovery,is mainly based on the existing crisis recovery related theory. The internal and external factors as well as problems existed in corporate crisis recovery result in thedeclining the image of corporate. So companies must do the work of crisis recoveryin order to get rid of the plight of the crisis-prone. It is expected to enhance theresilience of enterprise crisis recovery with analysis and discussion of steps,principles and strategies.