Comparative Study Of Moutai And Yanghe River Stock Investment Value Analysis Of Liquor Enterprises Based On Brand Strategy

Chinese liquor has a history of thousands of years, liquor is China’s outstanding and valuable national heritage, China’s wine and whiskey, vodka, brandy, rum, gin is one of six big distilled spirit in the world famous, especially solid fermentation liquor has a long history, is a great creation of Chinese people, therefore has become unique in the world of traditional products. In China’s wine industry, wine is China’s second largest wine, construction and development of China’s economy plays a vital role in it.Based on the choice of brand strategy from the perspective of comparative analysis, first, brand positioning, Kweichow Moutai and the Yanghe River shares their brand resources, brand marketing mode, deepen the understanding of investors of the two liquor enterprises own brand strategy. Secondly, because of the Yanghe River Moutai and carry out two different brand strategy, through the annual comparison of two companies in recent years, can see that the financial effects brought about by the two kinds of brand strategy and clear, which help the investors to have a preliminary understanding of the two companies before investment. Finally, using a simple model of free cash flow valuation method of earnings valuation method and complex valuation model, calculated the theoretical price Kweichow Moutai and the Yanghe River share the. Through the actual shares of stock market and the comparative theory, can be calculated for two of the company’s share price is underestimated the degree, to provide some suggestions for investors.