Research On The Improvement Of The Customers Perceive Service Quality Of China Online Banking

Online banking services is based on the rise and Internet bankingservices in the development of a new type of banking services, in thedevelopment of modern bank management and a large proportion.Related research shows that service quality has become an unlikelyInternet bank to differentiate the key influencing factors of competitiveadvantage. Based on the above background, many experts and scholars athome and abroad mainly aimed at the study of Internet banking servicequality dimensions, but from the perspective of the key factors affectingthe Internet banking service quality research are relatively few. Thisarticle from the perspective of personal Internet banking, Internet bankingservice quality research, from the perspective of the key factors affectingthe study of China’s Internet banking customer perceived service quality,in order to improve our online banking customers perceive service qualityput forward valuable Suggestions.The main research content of this article includes the introduction,relevant theory overview, Internet banking customers perception ofservice quality is the key influence factors, Internet banking customersperception of service quality is the key factors affecting the validation,our online banking customers perception of service quality improvementstrategies, the research conclusion, insufficient research and prospect ofseven parts. First part combined with the actual situation of China’s Internet banking customer perceived service quality has been clear aboutthe purpose and significance of this study, and for this article’s maincontent and innovation points are summarized; In second part, relatedliterature at home and abroad on the basis of encouraging quality relatedtheory are introduced; Third part according to the related theory researchto determine our online banking customers perception of service qualityis the key influence factors and its content; Fourth part using the methodof statistical analysis of online banking customers perception of servicequality is the key influence factors for validation, according to the resultsof the analysis concludes that security, reliability, empathy,responsiveness, information services, marketing promotion, continuouslyimprove the seven key factors, and each factor to the influence degree ofthe customer perceived service quality of the bank on the net is different;The fifth part is combined with the modern quality management theory ofattractive quality put forward some strategies to improve service quality;Sixth part of this paper summarizes research conclusion; The seventh partof the study of this paper introduces the shortage and outlook.In this paper, on the basis of predecessors’ research, improve thebank on the net the influence factors of customer perceived servicequality, and use of scientifically rigorous research questionnaire andstatistical analysis method, sums up out our country the bank on the netthe key influence factors of customer perceived service quality and promotion strategy. Therefore, this article research conclusion for ourcountry the bank on the net from the key influencing factors of servicequality provides a train of thoughts.