Study On Countermeasures For Development Of Private Banking Business In China

Private banking has its origins in16th century Switzerland Geneva, nearly three hundred or four hundred years of history, this once only for a small number of European royalty, nobility, wealth of executives, has a mystery of financial business, has developed into many high-end wealthy customers of financial institutions at home and abroad to participate in the modern private banks.In recent years, with the rapid growth of China’s economy, Chinese residents’wealth of explosive growth, as well as the acceleration of the transformation of the Bank strategy, domestic private banks have also begun mystery from the impressed Chinese institutions, bloom quickly fell to the ground.China, the emerging market, private banking business with considerable market potential and development space, in as little as four or five years, not only a large influx of foreign private banks to seize this huge cake, local commercial banks, such as Bank of China, China Merchants Bank, also have launched private banking operations. However, the private banking business in China is new, has also exposed a series of problems in the development process, for example, private banking issues encountered in the development of regulatory policy;Development of private banking products and services also need to deepen;Private banking talent team construction;Private banking brand, how to build up or exploration, etc.How to resolve this issue, establish a development mode suitable for China’s private bank, we need further research and analysis.This article has collected a large amount of data, the development status of domestic and international private banking business was described, and through data analysis, showing the market demand in China.At the same time, targeted at the development of private banking business in China presents analysis of the issues, and proposes targeted measures.Private banking business in China is still in its infancy, but in the longer run, I think that the private bank will become the Chinese Bank profit growth and the future development of business innovation.