The Study On The Liquidity Risk Management Of Financial Companies Of Enterprise Group

As the inevitable outcome of the rapid economic development and the constantly emergence of financial innovations, the emergence of group of finance enterprise is in line with the long-term interests of enterprise group development. Related practice also prove the principle of the financial company "relying on the enterprise group, service enterprise group" is playing a positive role in financing and reducing the financial expenses, increasing the service efficiency of funds. Financial company, by its very nature is a media of liquidity transformation and creation, the essence of management is to ensure the reasonable liquidity in the enterprise group. With the deepening of the connection of internal economic ties, the pressure to maintain reasonable liquidity will become more and more bigly. If liquidity risk can not be reasonably controlled, not only affecting the confidence of liquidity providers, but weaken the credit finance companies and even enterprise groups, forming a domino effect, constraint group’s economic development. Attaching great importance to liquidity risk and effecting liquidity management of finance companies is the core of the enterprise group’s management, also playing a vital role in the development of real economy in China. In this paper, through theoretical discussion and empirical analysis, study of liquidity risk management of enterprise group finance company, has important practical significance.This article first analyzing the theory and the characteristics of financial companies, liquidity risk of financial companies, and liquidity risk management of financial companies; Having the relevant theoretical basis, combined with the actual data to analyze the current situation of financial companies, liquidity risk of financial companies and its management, this paper analyzes their features and points out existing problems; After using factor analysis method and the actual case this paper has carried on the systematic analysis of liquidity risk, provides the corresponding basis for the liquidity risk management; Finally puts forward the concrete measures of perfecting our country’s financial company liquidity risk management.The main conclusion of the paper is that on the bases of the system acknowledge of the liquidity risk and influencing factors of our country’s financial firms in2010and referring to the deficiencies and experience of liquidity risk management of group finance co., LTD., proposed consummates liquidity risk management measures:shift in liquidity risk management concept; Social work, to set up the decentralized financing channels; Reasonable to identify and measure liquidity risk; Monitored for financial company funds; Monitor and effectively cope with liquidity risk; Actively promote financial innovation; Appropriate lessen regulation policy.The innovation of this paper lies in:through the factor analysis method, solved according to the metrics to evaluate the problems of liquidity risk appear inconsistent conditions, and gives a general evaluation to liquidity risk of our country’s financial firms in2010; Points out that the financial crisis on financial liquidity risk management is a double-edged sword, on one hand, exposed the lack of liquidity risk management ability, on the other hand also released liquidity pressure to a certain extent, provide opportunity for liquidity risk management; Also pointed out that financial companies are faced with the too strictly relevant regulation, such as the legal deposit reserve rate on the high side, which can cut appropriately down, it is helpful to enhance the financial company of liquidity, reduce the pressure on liquidity...