Study On Market Analysis & Evaluation For Viscose Product With Superfine Pearl

The intense market competition and consumer passion for functional products has a great effect on product differentiation made from viscose.To get special products, manufactures and retailers make effort to make new ones, they all look forward to new functional ones originally made from or combined with viscose to fight for others. The main purpose is to attract more potential consumers.China has been the main producing country of viscose, with rapid development in recent 20 years, domestic products chiefly made from viscose come to a big conversion ranging from original viscose or viscose filament yarn to those having added values or high tech, which will accelerate the development speed. What’s more, it will assist to adjust and update the product structure and get closer to international pace as well.Therefore, the dissertation concludes and induces the development process & current situations of product industry made from viscose. Establish the consumption model and extending strategy of viscose products with pearl superfine. Meanwhile, completely focus is placed on variance viscose products’ marketing promoting and expanding direction. The feasibility study on viscose products is put forward by objective and subjective analysis with four enterprise-running factors, including market attraction, market competition, anti-risk capability and cost control. To well know the marketing foreground, investigation of consumer questionnaire is made by means of data statistics and associated analysis; therefore, it comes to factor and cluster analysis, helping to get the market segmentation strategy and cluster model to provide enterprise effective product strategy. To meet requirements of consumer and retailer, we have to rely on the scientific inspection and corresponding evaluation to numbered Based on such a requirement, the study on criterion and evaluation approach of viscose product is made.This thesis is based on associated bibliography and marketing theories by combining research data and theoretical analysis. Besides, in terms of anticipating the pearl product corporation project, much more first hand information and practice experience is acquired. Therefore, the professional industry research approach is applied with the thesis learned from the Jeans west project which totally took one year and a half I ever attended.This dissertation strives to provide the useful reference value for inventor or developing enterprises for pearl product expanding and running.