Villa Lushan Cultural Development Of Tourism Souvenirs Design Studies

Lushan natural scenery, strategic location, is well-known summer resort sinceancient times spread. In addition to the cultural landscape of Lushan resources also liveup to expectations, a mix of Lushan villa known as the "World Architecture Museum"[1],it Lushan lead the United States to a deeper and higher level. However, under theinfluence of the culture industry, with the rapid development of tourism, tourist souvenirshas become a necessity of pulling the tourist areas of economic growth, thus building asouvenir key projects undertaken.Tourist souvenirs are not just commodities; it embodies the local customs, includingthe memories of this trip. Accompanied by the replacement of the times, tourist souvenirmarket requirements and continuously improve, for example, constantly unconventionaldesign, species diversity, and to design a rich geographical and cultural characteristics oftourist souvenirs. This is to improve China’s tourism market, promote geographical andcultural characteristics, as well as to stimulate the development of China’s economy has amajor role in promoting.The subject from the point of view of modern product design start to explore someof the problems that exist in the Lushan tourist souvenirs, clear the Lushan touristsouvenirs design law, the purpose is to explore a suitable Lushan tourist souvenir designmethod, the Lushan tourist souvenir market standardization, and to promote regionaleconomic growth. The same time, the Lushan regional culture anatomical analysis, tofind the appropriate depth of excavation practice, tourist souvenirs designed by VillaLushan culture emerge, to promote, continue to carry forward and spread Lushan the dualrole of the humanities and economic.Proceed from Lushan tourist and cultural resources, dig Villa Lushan culturecontains Villa Lushan area left or ideas, the political situation, social awareness, literatureand art; also Lushan souvenirs market the status quo, to investigate the kind of touristsouvenirs and souvenir market: as a means to highlight the Villa Lushan culturalconnotations, to reflect the Lushan tourist souvenir commemorative design method, ofall ages for the design boundaries by different the consumer grade design ways to adaptto the series of tourist souvenirs, brand, packaging design mode. These four aspects toimprove the quality of the Villa Lushan cultural tourism souvenirs, so that it can not onlyreflect the natural characteristics of Lushan villa cultural characteristics, suitable fortourist souvenirs can also be designed for different consumer groups. Ultimately topromote the growth of Lushan tourism benefits, led the Lushan tourist souvenir market, create a good image of the Lushan carry forward the Villa Lushan culture play a positiverole.