Research On Application Of The Creation Thought Of Longshan Black Pottery Handicraft In Its Packaging Design

With the rapid development of economy, people have relatively sufficient material life,but generally feel lack of cultural heritage. Because of the improved cultural quality, valueshave been changed greatly, so the traditional culture and the product have obtained people’sattention. As one of the highlights of the traditional arts and crafts in the cultural industry, themarket is mature.As an important member of the arts and crafts, black pottery’s modeling exquisite ismore representative. But consumers do not understand the black history, the sales situation inthe arts and crafts market is not optimistic. Black pottery as artifacts have been recognized,but few people understand the Longshan culture behind black pottery; this caused thephenomenon of the reversed order, the black become a tree without roots so that the blackpottery’s historical and cultural value is ignored.The Longshan culture is famous for high quality and exquisite black pottery, so it is alsoknown as black pottery culture. The Longshan culture was an important historical period,during which the productivity had been an unprecedented development, social and economicprosperity. A large number of pottery, stone, bone clam, jade, bronze and a large area, a widerange of cities are the signs of the Longshan culture entering the era of civilization. TheLongshan culture pottery industry’s unprecedented development, especially the egg-shellpottery represented the highest level of China’s ancient pottery. Although the blackrepresented the artifacts in the Longshan culture period, but handicraft products that canreflect the cultural value can move consumers. So the black pottery handicrafts’ packaging isthe best embodiment of black pottery handicraft and cultural value, as a direct link betweenthe consumer and the black pottery handicrafts.Through the analysis of the creation features of the Longshan culture, especially the ideaof creation of the Longshan culture pottery handicrafts, the writer put the creation thoughtinto the packaging design of black pottery handicraft, in order to reflect the cultural value, andstudy on the black pottery and crafts packaging design positioning, finding the differencesbetween black pottery handicraft packaging and other packaging. Packaging design is notonly the symbol of black pottery handicraft product quality, but is the logo of unique brandimage, also carrying the task of conveying the black pottery handicraft art and cultural valueto the consumer. Taking the Longshan culture and the black pottery handicraft as the researching object, to explore creation thought, and analyze the black pottery creations in theblack arts and crafts packaging, the writer wants more consumers to understand the blackpottery as an important legacy of the Longshan culture and the cultural and economic value.