Re-Design Of Cuitural Antiques Based On Design Semiotics In Product Design

Modern products can satisfy consumers’ requirements in functions and forms with the speed up production and social progress. The products consumption are transforming from quantity consumption to quality consumption in order to satisfy sensitive requirements. Designers concentrate on functions, materials and new technologies as well as nonmaterial factors. Therefore, more and more designers integrate culture into products innovation in order to bring a lot more diversity and individuality products.This paper presents the re-design method of cultural antiques based on design semiotics and explore the relationships among semantic, syntactics and prag-matics. The article also explore the relationship between sensitive requirements and cultural antiques forms by introduced context. This paper exemplified by Liangzhu pottery to explore the semantic, syntactics and prag-matics of Liangzhu pottery forms. At last, explore the re-design method of cultural antiques both quantitatively and qualitatively.The basic conceptions and development of semiotics are introduced systematicall. And then, the products semiotics system is analyzed by taking semantic, syntactics and prag-matics of Liangzhu pottery forms into consideration. According to the contents and principles of context classification, this article classified contexts and present redesign mode of intercultural context based on design semiotics. At last, a computer aided design system is built to assist cultural antiques design with the method of combining kansei engineering and the theory of Quantification I Model.