The SWOT Analysis And Countermeasures Of Current Development Of Cultural Industry Of Ordos City

Along with the culture of competition in overall national strength the position and role of the government at all levels are more and more obvious, the development of the cultural industry as an important strategy. Ordos city as a minority areas, how to grasp all kinds of conditions, develop culture industry, become the important subject of ordos city government faced. In this paper, the development of cultural industry of the ordos the city of SWOT analysis. Ordos city development of the cultural industry advantages including cultural industry consumption demand growth, with the ordos city economic development level, technology development level, culture and people education by the improvement of, the demand of cultural consumption is more and more intense, the cultural industry development space is enormous. The cultural industry market framework preliminary form, with the culture of the ordos market development, industry scale is stronger and stronger cultural market system has become ordos city the market economy system is an important part of. Ordos city spirit to keep pace with The Times, ordos city spirit to make development mode of ordos has important significance, and will be in ordos city have positive impact on the development of cultural industry; Actively developing the cultural industry, the research of the regional major cultural activities held, and enhance the visibility and influence of the ordos, for the development of cultural industry provides more opportunity and valuable experience. Ordos city development of the cultural industry is the inferiority of planned economy "path dependence, the socialist market economic system has not completely established, and market economy the formation and development of the cultural system transition economy depends on the deepening of the market economy and to establish and perfect the mode, this can make both old and new social system, order standard and mechanism of the succession of the situation appears coexist. Reform of the cultural system lags behind, look from whole, ordos city culture industry system transformation lag, lags behind economic reform, also lag in reform of the cultural system process, from the system level restricted the development and prosperity of culture industry; The non-profit organization development blank, this to the government for its part of the cultural products or services supply-function assignment to nonprofit organizations, forming the government and non-profit organization the benign interaction and good cooperative the good governance mode is bad. Talent and technology resources constraint, only by continuous training culture industry talents, promote the development of cultural industry, science and technology, to adapt to the change of the situation home and abroad, is to realize the development of cultural industry prosperity. Ordos city development of cultural industry is the good opportunity policy environment, especially about17of plenary meeting of the reform of the cultural system is put forward, for the development of the cultural industry ordos created a fairer and active market environment, for accelerating regional features culture construction of industrial clusters have played a very active role; Foreign culture industry development experience, Japan, Britain, the United States, France, South Korea and other countries in the development of the cultural industry experience is worth studying and using for reference; The advantage backwardness, ordos city historical and cultural resources are rich, deep national culture, the cultural resources and the permeability of the economy is strong, can be a high degree of development. Ordos city development of the cultural industry of the danger is that the prisoner dilemma and public tragedy to ordos city museum layout as an example, the existing layout for the flag for local area to the development of cultural industry, and for ordos the city is not for from the following the development of cultural industry;"Shout bag hubei area", the impact of regional culture in the other, in the realm of culture "shout bag hubei" area in general and individual, the heterogeneity of the regional culture and the distinctive quality sparked between regional culture of all forms of mutual exchange, mutual penetration and mutual fusion; The impact of foreign culture, economic globalization brings not only goods and service capital, human resource in the international flow, and also contributed to the culture industry in the global range of exchange and cooperation, and contributed to the globalization of culture, therefore, on the whole disadvantaged developing country, not only in the economic development is facing serious challenges, in the cultural development also is facing serious challenges. Based on this, puts forward the development of the cultural industry of the ordos four dimensional model, height, set up the innovation strategy and talent strategy, improve the culture industry competition; Width, support the non-profit organization development, to broaden the culture industry participation; Length, pay attention to culture resource protection and development of the cultural industry chain, extension; Time, speed up the pace of reform, to improve the cultural industry culture industry development speed.