Research On The Design Of Shaoxing Touirsm Souvenir Based On Experience Of Yellow Wine Cultural

The human economic patterns in the agricultural economy, industrial economy and serviceeconomy, experience economy Ruqierzhi. Experience economy and the economic situation issignificantly different, and that is the pursuit of production and consumption personalized, stressedto give consumers a different experience. In the context of the experience economy, the tourismindustry from the sightseeing, leisure and tourism sent Zhang to experience travel times. Experiencethe era of tourism, tourists to consume just a single provision of goods or services simple, but also aunique experience in the tourist places. The experience of tourists in the tourism process on theincreasingly important position. Tourist souvenirs is an important part of tourism commodities,occupies a very important position in the whole industry. However, in the experience of the tourismenvironment, already there are many problems of the traditional tourist souvenirs can no longermeet the requirements of the tourists in the cultural experience.In recent years, Shaoxing City, to develop tourism experience. Launched based on the theme of therice wine culture, the culture of Lu Xun, three Ukrainian Culture, red and cultural experiencetourism activities. Shaoxing is famous for rice wine, Shaoxing rice wine has a rich history andculture, celebrity culture, folk culture, opera culture, wine tasting culture and a unique brewingtechniques and so on. Has a wealth of resources in the development of tourist souvenirs. Rice winecultural experience-based tourism souvenirs rarely Therefore, the the Shaoxing experience tourismenvironment, based on the principles and methods of rice wine culture tourism souvenir designbecomes necessary.Through questionnaires and field research analysis the Shaoxing market tourist souvenirs andtourist shopping behavioral characteristics, summed up the problems of tourist souvenirs experiencetourism environment. The comparative analysis of the value of design with the traditional touristsouvenirs and then through the environment will experience tourism tourist souvenirs, culturalexperience tourism environment souvenirs value of new understanding and summed up thecharacteristics of tourist souvenirs in the cultural experience tourism environment. Dig deeper intothe important role of rice wine culture an important role in the tourism experience in Shaoxing ricewine cultural experience-based tourism souvenir design. Shaoxing rice wine culturalexperience-based tourist souvenirs. Then, according to the re-understanding in front of touristsouvenirs in the environment of cultural experience as well as the relationship between the ricewine culture and tourism souvenirs, rice wine culture experience-based tourism souvenirs Generalprinciples for design and development model.