Children’s Products Advertising Appeal And Creative Performance

Children as the important social consumer groups gradually became the object ofbusinessmen to children’s products, in the fierce market competition, in order to makethe children get better promotion and sales, advertisement of products for children isparticularly important. However, children are different and common social consumergroups, belong to a special consumer groups, because the child because of the youngage, psychology is not mature, they themselves have no consumption ability, can onlyrely on parents to buy children’s products to achieve the market consumption; children’sproducts advertisement will be faced with children and their parents the two demands ofthe object. In this case, it is particularly important to appeal and creative performance ofadvertising media in children’s products. But, in the face of such enormous informationadvertising, children in the social consumer groups can not product advertisingperformance values, emotion and behavior are affected, and from the perspective ofchildren product advertising also takes care to form the cognitive and personal value ofchildren’s social outlook. Because of children’s products, advertising has a great impacton the children’s personal growth, which is also in the society brought a series of topicsbetween the children and children’s products advertisement. Therefore, based on thechildren’s products advertisement as the object, appeal and creative performance ofchildren product advertising in the media, and the performance of children’s productsadvertisement should pay attention to the children of the negative effect of avoidance.This paper is divided into five parts, the first part describes the research background,research significance of this topic, the domestic and foreign related research literaturereview, research methods and research content. The second part expounds the conceptand basic content of children’s products advertisement, advertisement of products forchildren including planar media advertisement of products for children, children’sproducts advertisement broadcast media, television media advertisement of products forchildren and network media advertisement of products for children. The third partdiscusses the cognitive and psychological analysis of children’s products to youraudience, show different age children because the perception psychology, willpower,abstract logical thinking ability of children’s products ads have psychological demandsof different, but parents mainly from considering the purchase of problem children’sproducts for children is healthy, the point of application. The fourth part expounds thechildren product advertising creative idea and strategy, and for children’s productsadvertising creative strategy and the need to avoid the effects of negative impact analysis. The fifth part in children’s products advertising creative performance based onthe analysis of the current development status of domestic and foreign children’sadvertising creative strategy and problems, especially the domestic children’s productsadvertisement creation has many negative effects on children’s physical and mentaldevelopment, for this phenomenon, we should perfect the related laws and regulationsof state for advertising supervision, to strengthen children’s products advertising reviewstandards and strength, enhance the Advertising Association for children’s productsadvertisement supervision, but also the popularity of advertising education in the society,strengthen self-discipline of advertisers and children’s products enterprises, to promotethe healthy development of children’s products advertisements also promote children’sconsumer groups, their physical and mental health.