This article is dedicated auspicious patterns to VI design applications intheoretical research and practical research. In this paper, the VI design used inauspicious patterns is the needs of modern design and social development. On theone hand, the auspicious patterns has a special aesthetic value, includingeducational and ethical concepts, and has been quickly recognized, its makemodern enterprise more cultural and genial and play a role in creating the corporateimage and promoting its culture.On the other hand, the use of the auspiciouspatterns meet the cultural needs of consumers, design language humane regressiontrend and it is conducive to the the VI system’s dynamic scalability. So,the use ofauspicious patterns is the need of enterprise development,and the needs of thedevelopment of modern design.This thesis use the concept of auspicious patterns, elements, ideas,techniques and aesthetic value to classify and study and discuss the similarities anddifferences between different regions of the auspicious patterns of expression.Trying to figure out the auspicious patterns and fusion method of VI designfeasibility. Analysis found that application has a great deal of successful case,bystuding the present situation of the application of auspicious patterns in VIdesign,but there are also fade and neglect the Symbolism auspicious patternstendencies and a problem in the application process simple reproduction of theimage of auspicious patterns.To solve these problems, according to the VI design used in auspiciouspatterns,the transfer of spirit heritage and God of auspicious patterns applied to thesuccessful examples of which were analyzed in the VI design, preliminary summarythat auspicious patterns applied to the design of the enterprise VI method.Ultimately the thesis hope that the results of auspicious patterns used in VIdesign can help the designer during enterprise VI design. |