On Realization Of The Textual Coherence In The English Group Overviews Of The Automobile Companies

A group overview (hereafter referred to as GO) of an automobile company isplaced at the beginning of the official website of the company, which is a crucialdocument for the company to promote the products. Meanwhile with the developmentof the auto industry, domestic auto companies are desperate to go global, hoping thatthey can obtain more potential customers. However, there is little research on thewriting of the English GO and thus there exists much necessity elaborating on theEnglish GOs of the auto companies.This study is partly qualitative and partly quantitative study. The qualitative partis concerned with the analysis of the textual coherence realized at three levels or,specifically, by the thematic interaction patterns (hereafter referred to as TIPs) at thetextual level, the thematic progression patterns (hereafter referred to as TP patterns) atthe paragraph level and the in the textual cohesive devices (hereafter referred to asTCDs) at the sentence level. After detailed analyses with a number of examples, someTIPs have been found out, some TP patterns and cohesive devices with higheroccurring frequencies (hereafter referred to as OFs) are identified. In respect of thequantitative part, the OFs of those TIPs, TP patterns and TCDs are presented. Andwhat the writers of the GOs prefer at each level can be observed from the abovestatistical analyses.The findings of this study will presumably be useful for the teaching of Englishfor Specific Purposes and international business activities. English learners whowould like write a GO will be able to organize their language in a logical and coherentmanner. International businessmen will be able to read English GOs efficiently andmake out precisely the intended information in order to make wise investments.