Taizhou Cultural Industries Brand Management Strategy Study

With the country praised the development of the cultural industry, local governments haveresponded positively related policies. Held in place on the activities of the cultural industry,the construction of the cultural industry. Many places, however, founder of the cultural andcreative industry park, to invest in cultural projects, but many of the construction projectsare endless wishful To really understand the culture industry, combined with traditionalcultural characteristics of their own place to build cultural industries and industrial brands isthe immediate urgent not to be needed to solve the problem. This paper is focused onTaizhou such a blend of the coverage of small and medium-sized cities in the Yangtze RiverDelta culture, related industries in urgent need of transformation of the city, by the author ofTaizhou, a systematic analysis of Taizhou cultural industry brand development andmanagement status to identify constraints on their development mainly problem, andanalyze the impact of key factors create the Taizhou cultural industry brands, culturalindustries brand management model of Taizhou original optimized based on policies andmechanisms for the implementation of the model safeguards. A proactive role in this studystrengthen of Taizhou cultural industry brand management, the establishment anddevelopment of the cultural industry in Taizhou brand.