| The color of our life is the first visual impression, the form of everything is always reflected in their color. Study on the color of the linguistics, mainly has the meaning of color words, i.e. words of color. Color words formed a unique charm sub-system in Chinese vocabulary system, not only exist in a large amount, but also has a unique way of expression. In this paper, based on the Chinese color words collation and analysis, to explore the pragmatic value of Chinese color words, with a pragmatic perspective analysis in Chinese history, Chinese color words contain abundant meaning and plays an irreplaceable role in. In a language system through the creation and use of Chinese color words to reflect the form of social activity in different times and the objective things such as cognitive, clothing color effect of system, religious beliefs, customs and so on the color words in the pragmatic process has a very deep. And in the development process of Chinese color words, to "borrow color" and "support justice in the color" cognitive understanding of etymology and meaning of Chinese color words in basic research has been given new meanings. Color words also uses symbolism, metonymy, synesthesia rhetoric in language practice, given the expressive force of color words more and strengthen the pragmatic value of color words. Color words in Chinese as a language sign a recording of visual experience, with coloring and expression of special function, can reflect the color feature of the objective world, convey speech subject feelings, so in the original context, context, complement color creation, gradually in the use of color landscape, extraordinary collocation play a great role in the process of the built environment. With more and more pragmatic effect of color words, the metaphorical meaning, symbolic meaning, image meaning, associative meaning in verbal communication is more and more important. |
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