| The development of arts always follow the era, in the context of a new era, image penetrationomnipresent, the United States of America industrialization as the representative of the film industry,as in the past to "universal entertainment audio-visual rhetoric", affect the operation of the trend inthe market, movie trailers, emerge as the times require. At the same time, to promote the moderntechnology and media also provides a broad platform for the development of the trailer, the trailerhas become a new trend of the film industry has become the inevitable extension. As a newextension of the theory and application of the art of film, is indispensable to the study of audiovisuallanguage and marketization trailer body, but at home, on the trailer and did not arouse sufficientunderstanding, especially in the film market development is increasingly prosperous today, toexplore and study the trailer transformation in the new market environment and cultural relationsamong the potential, is particularly important for the establishment of China’s film market "brand"and formed a set of its own production output system.This paper focuses on the interactive relationship between the analysis of trailer internalaudio-visual elements and audience analysis, hidden in the trailer language "force" to the audience’spsychological impact factors. And starting from the practical significance, combined with theimplementation and development of form notice market value, reveal the correspondence Trailerinternal image characteristics and modern cultural context, summarizes the existing deficiency ofdomestic trailer, the necessity of establishing the trailer market brand present trend of domesticindustry in the process of. The trailer and try and gradually mature process, has a very importantsignificance for improving the domestic movie market trend and the film industry system.Along withChina’s movie industrialization process, the trailer will have a very broad prospects for development. |
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