Study On The DeVelopment Of Artwork Auction Industry Based On The Long Tail

With the speeding up of the internationalization of China’s artwork auction market, China’s artwork auction industry on the fast development period, works of art investment and financial investment, real estate investment and known as the three most important investment channels. Until2006, the country had7218registered auctioneer, auction practitioners to break through60000, art auction turnover has exceeded15billion. Artwork auction industry obtained the unprecedented development.Analysis based on the long tail theory horizon, the surrounding Chinese art auction market (porcelain, miscellaneous, etc.) way of breaking this topic, first of all art auction market and the long tail theory are reviewed, further explains the art market and art auction market development present situation and the bottleneck. Secondly, based on the analysis of the in front, argument using the long tail theory to solve Chinese art auction market (porcelain, miscellaneous, etc.) the feasibility and necessity of trouble. Third, from the perspective of market risk, the Chinese art auction market (porcelain, miscellaneous, etc.) conducted an entirely new look, there are on the market in terms of risk to reveal and forecast; At the same time, puts forward the corresponding constructive improvements. Fourth, the essence of long tail theory, carries on the comparative analysis with a variety of cases, and put forward for sustainable development of Chinese art auction market suggested policy: relevant laws and regulations to further improve the art auction market, increasing government regulation, market operation specification, further market practitioners to further improve the professional quality.The above research, to further development of art auction market in China provide certain theoretical support and practical guidance.