The Exploration On Visual Effects Of Modeling Design In Advertising

Modeling design exerts great influence on comments and product’s market share. Withfierce competition, advertising gradually becomes a kind of competitive power which focuseson modeling design. A perfect image indicates the high rank of the product as well as theincreasing status. Modeling design as a new kind of productivity resource becomes a sort ofcohesion, attraction, appealing, demanding, and competitive power. Modeling image in theadvertising refers to the appearence and behavior of the person who performs certainbehavior in certain situation. On the one hand, it is manifested as visual materials likepictures and videos. On the other hand, it is manifested as a sort of conception influencingemotion, psychology, and consciousness of audience.Foreign experts pointed out that modeling design is one of the social centers at present.That is to say, modeling design can determine the development, profits, and wealth. Theoriginality of this paper lies in manifesting characteristics of modeling design via bodylanguage. Nowadays, many stars act as the advertisement prolocutor among whom areaccused of exaggeration. In order to avoid this, product information and connotation can beexpressed through modeling design and brief slogan in advertisements.Commercials focusing on target market gain the attention of product users,decision-makers, and potential customers. Therefore, modeling design depending onanalysing the backgroung and market positioning of products should be accomplishedthrough several aspects like the proceduce of modeling design and effects of cosmetic vision.Presently, some foreign and domestic studies concentrate on whether modeling image hasspeical effects on spreading. Others concentrate on the effects of different combination ofmodeling image with products on products promotion. Most of these studies are empiricalstudies which have positive effects on correctly managing modeling images and properlydesigning and applying modeling images in advertising. Regretfully, almost all of thesestudies were conducted from market and marketing aspects. There are few studies focuing onmaking up, hairstyle, and body language of modeling design. The purpose and significance of the study are providing guidelines for modeling designin advertisements through analysing and investigating how the better visual impressions canbe gained via modeling design. It can be accomplished by a couse of activities of marketpositioning, product analyzing, prolocutor selecting as well as directing prolocutor’s costume,making up, facial expressions, and body language to explicate products’ connotation.