Research On The Value Of Hand-Painted Graphic Art In The Internet Advertising Design

The hand-drawn graphic art is the main form of art and design for a long period of history. But with the rapid development of the Internet, digital cartography as a new means of visual expression has been widely used in the design of online advertising. Although digital cartography has great advantages, but the traditional hand-drawn graphic art for its unique natural charm, personalized, humane bring new vigor and vitality into online advertising design.The first chapter on online advertising to make a general analysis, proposes online advertising design stage visual performance problem. The second chapter analyzes specific extension to the era of hand-painted graphic arts performance characteristics, namely from the information age background, philosophy and postmodern design features three hand painted perspective of their own language, to clarify the necessity of the existence of hand-painted graphic art, artistic temperament and charm. The third chapter of the hand-drawn graphics from different fields of art in the design of online advertising value of existence made a key analysis and argumentation. First, traditional culture with case from the perspective of the cultural heritage value of the hand-painted graphic art design in online advertising has. Then from the perspective of aesthetic and commercial marketing proves its existence in the commercial era of online advertising design unique value, elaborated with a realistic presence in the online advertising design sense and broad prospects for development, the development of online advertising play a future role in promoting.Finally, the hand-painted graphic art design makes the forecast to online advertising for the trend of development of the future-interaction with digital technology, as well as in mobile networks and applications in other spaces in the media.The paper, to the contradiction between Internet advertising which over-reliance on digital technology and the current pursuit of personalized, humanized audience aesthetic needs as a starting point. The current, to explore the traditional hand-drawn graphic art in the Internet advertising design of the existence of artistic value and commercial value, and paper gives a commentary for the return of Internet advertising design hand-drawn graphics performance inevitability, brings development of China’s online advertising for the power to make modest!...