Effectiveness And Emotional Experience Of Texture Elements In Graphic Design

We are living in a material world, all materials have texture. Feelings, for all ofus who live on the earth, is also very important. When material and feeling arecombined, creative ideas will burst out. These creative ideas are what today’s graphicdesign need. With the rapid development of new media and technology, we see a lotof visual graphic designs. Our eyes feel tired. In order to catch people’s attention fromboth the physical and psychological ways, we should have more creative design.Therefore, the effectiveness and emotional experience of texture can help.Texture not only gives us multi-aspects sense of stimulation, but also brings usan exuberant emotional experience. At the same time, the texture can be used as adesign element in today’s graphic design. Texture, as a familiar form of art to us, has avariety of attributes. After being redesigned by us, it is just like a fresh blood beinginjected into the nowadays graphic design. Texture is satisfying both the physical andpsychological needs of today’s people.This paper was divided into four chapters. It respectively discussed the overviewof texture, analyzed the effectiveness of texture elements in graphic design, studiedthe emotional experience of texture elements in modern graphic design, as well asdiscussed the effectiveness and emotional experience of texture in graphic design. Inthe first chapter, the author discussed the overview of texture from five senses. In thesecond chapter, the author researched the effectiveness of texture from sense of order,abstract, time and space. In the third chapter, the author mainly studied the emotionalexperience of texture from communion, interactive, stimulation and recall. In the lastchapter, the author researched and analyzed the effectiveness and emotionalexperience of texture, explored the connotation of graphic design. Meanwhile, thisstudy will inspire our design creativity thought in the future.