The Theory "Being And Not-being Grow Out Of One Another" Apply To Clothing Shopwindow Revelation

This article begets "presence" in the application of window display and practice research,around "with or without phase" in expression and artistic spirit and cultural connotation in thewindow. The commercial windows like architectural sculpture and three-dimensional mural inthe social stage, plays an important role, and is an important part of commercial society. Intoday’s rapid development of eye economic under the background of globalization, from theculture and art to technology integration, both at home and abroad influence and promoteconsumer lifestyle and aesthetic pursuit of change in the direction of the diversification andindividuation. New window display forms constantly emerging, at the same time, we cannotignore the connotation of "design culture". Throughout the garment industry at home and abroad,whenever well-known clothing brands, through their design can be strongly felt the deep cultureof different nationalities and countries, this is because the window display permeated with brandculture, reveal the national spirit, through the window people can comprehend different formsto express the cultural value and cultural meaning, the beauty of window display also constantlyinfluence the consumer’s aesthetic.This paper on the window display case from the perspective of space to display art, namelythrough the window display excellent generalization on dimensional processing analysis, putforward "with or without phase" is an important principle in window display space artprocessing.Through case analysis, concluded that begets "or" the dialectical relationship betweenimport and application in window display design, is one of the forms of window displayinnovative attempt,"the presence of phase" as an aesthetic point of view, is the guide of modernwindow display processing skill, improvement and complement, the dialectical view windowdisplay applications both at home and abroad has universality and adaptability, its essence is theinternal space and the overall form of the window the fusion of considering its value of space(with) itself out of the so-called form (without), to create more abundant feeling, in the form ofsublimation shown in the window of brand culture and spirit connotation."Space" is not nogainsaying window display art field, but the articles in the window to explore space.This in the writing to bring difficult at the same time, is also a challenge for me.Through the research andwriting also lead me to have a new window display space.This paper tries to from the tao begets"or" dialectical relationship to know its application in the window display and verificationthrough practice and innovation.