The Myth Through Application Value In The Cartoon Theme

In China animation history, myth kind of animation to carry forward the national culture asthe theme of the popular with a wide audience. Now the most popular myth theme society is"through time and space", the cartoon myth with this new form of subject matter is made, bythe Chinese audience recognition and enthusiasm. Myth cartoon this to traverse the theme, isthe combination of the cross and myth two themes, compared with the previous single themeclass animation, can cater to the new era of the cartoon audience psychological needs, to meetthe visual enjoyment, provides a broader creation space for the majority of animation creators,to create a more innovative and ornamental value of works of art.Myth cartoon now to traverse the theme appeared uneven, some good and some badphenomenon, increase the animation production did not bring the quality improvement,classic very little. The animation production much more in younger age groups in society,values of the expression is a single, the lack of the characteristics of the times, there is nocreation of new. In order to develop foreground to make myth cartoon across the subjectshave better, and promote the rise Chinese animation industry, this paper analysis in view ofthe existing problems in the animation, investigate its reason involves many aspects, includingaesthetics, psychology, communication, marketing and marketing and other fields, and thepaper mainly from the angle of aesthetics and psychology of the audience were analyzed anddiscussed. At the same time, clarify the myth through the cartoon theme concept is the myth,through the subsidiary, and by comparing it with the previous myth kind of animation, showthe advantages and differences myth through the theme of animation. Further on through asthe theme myth and non-myth cartoon do a comparison and research.Find results left in the previous paper, the previous literature theory is to study how themythology and national art to China cartoons, but there are some shortages in these researchresults in. On the one hand, how to better the myth, and animation through the effectivecombination of three together, the theoretical literature on the former is blank. On the otherhand, the lack of analysis on the love myth cartoon the psychological need of the audience,while the lack of myth kind of animation marketing model and marketing strategy of. Weknow, works of art to be widely accepted and recognized, is a prerequisite for works of art tothe development of. Therefore, a detailed research on the psychology of myth cartoonmarketing strategy and the audience is very necessary. This paper discusses existingproblems in the development of China cartoons, reasonable analysis and contrast by collectingrelevant information, the importance of these problems to the development of animationindustry, and puts forward the related solutions, hope the rise of Chinese myth cartoon help.