The Legal System Studies Of China’s Rural Consumer Market Environment Construction

Facing the global financial crisis triggered by the U.S. subprime mortgage crisis,China’s economy has been seriously affected. The global economic recovery is stillvery slow, and even some countries have government financial crisis. Facing such acomplex international environment, the key of maintaining a steady economicdevelopment is to expand domestic demand in China. Expanding domestic demandespecially consumer demand is the focus of the government in2011. Rural consumermarket is an important part of the consumer market in China. Improving theconstruction of legal system of the rural consumer market environment is theguarantee of the fluent running of the rural consumer market. At present, the lack ofrelevant factors such as the infrastructure, Commodity circulation system and legalsystem, hinder the development of rural consumer market.For understanding of the status of the rural consumer market, editor investigatesthe rural consumer market in four provinces. There are four sectors of theinvestigation. Firstly, the necessary of improving the environment of rural consumermarket, mainly related to rural economic development, as well as the level ofconsumption and the rural consumption environment impact on citizen consumptionin rural areas. Secondly, the infrastructure of the rural consumer market influence theconsumer demand of rural areas, mainly related to rural roads, water, electricity, gas,communications and other infrastructure. Thirdly, the rural consumer marketcommodity circulation impact the rural consumer demand, mainly related to thesefactors such as distribution of the rural stores, type of goods, quality of goods. Lastbut not least, the satisfaction of government and relevant departments and related law,mainly related to the performance of government and relevant departments ininfrastructure, goods circulation market, market supervision, consumer protection andother aspects of the work and the advices for building infrastructure, commoditymarkets and related consumer protection and so on. By processing the survey data,collecting relevant literature, studying the relevant Chinese laws, regulations, policies,editor analyzes the reasons.Finally, editor proposes to complete the relevant legal system. Improving thelegal system of China’s rural consumer market environment is favor of promoting theconstruction of the rural consumer market. Thus it protects the consumption safety of rural residents, promoting the rural residents’ consumption enthusiasm. At the sametime, promoting consumption in rural areas is conducive to expanding domesticdemand to ensure sustainable economic growth and balance development of theChinese economy, but also the internal demand of urban and rural developmentachieve to promote urban and rural market integration. Specific legal protectionsystem include the following: First, improve the legal system of rural infrastructure,including completing the legal system of infrastructure in rural consumer marketfunds to guarantee, and improving the public hearings system of rural infrastructureand capital allocation. Second, improve the legal system of the rural consumer marketcommodity circulation, including improving the legal system of capital investment ofrural consumer market commodity circulation system, build rural finance andconsumer credit legal system. Third, improve the legal and supervisory system ofrural consumer market, including establishing the registration management system;clarify the regulatory responsibilities of the supervision departments. Fourth, improvethe legal system of the rural consumer benefits, including strengthening propagate theconsumer protection law in the rural area, establish the small consumption of thespecial procedures of litigation, the establishment of consultation and arbitrationsystem and set up consumer rights complaints stations.