Trademarke Extraterritorial Squatting Phenomenon Causes Response In A Timely Manner

With the continuous development of economic globalization, the worldeconomic and trade activities become more and more wide and tend to be more active.Multinational corporations in international economic activities play an important role,and accelerate the global trade in goods, trade in services and technology tradedevelopment. Economic globalization and the economization of knowledge hasbrought great influence on the international trade, which not only embodies in therapid growth of international trade, but also reflect the knowledge contained ininternational trade and technology increasingly rich. Outside of our country enterpriseto the development of the process, encounter many problems, especially thetrademark issues. Trademark is the name of the enterprise product, is the enterpriseintangible assets, is the enterprise to create wealth indispensable tool.In currently our country enterprise facing one of trade problem is that thetrademark is registered overseas, and the trademark registered overseas problemsshow a growing trend. The registered trademark of the situation around the worldseem to open the floodgates. Some of our domestic outstanding national brandwell-known brands, most of them in the process of outward development encounteredthe embarrassment of trademark has been registered. More influence such as the casehas a "and" king of trademark has been registered in overseas, and "just","wuliangye"and other trademarks are registered. According to statistics, at present our countryenterprise trademark was registered in foreign countries is at least15%.First chapter of this article on the case of trademark has been registered inGermany as guidance, points out that China’s enterprises has the trademark registeredproblems in the development process of outward, and define the outside of theregistered trademark in detail, and analyzes the trademark registered in China such aharm caused by the developing countries. In the second chapter from the perspectiveof the brand itself, in the legal system’s point of view, the enterprise operation andmanagement of Angle, Angle of trademark perpetrators extraterritorial preregisteredspecific causes are analyzed, respectively, to the context of the problem. In the thirdchapter to the rules of trademark law for trademark registered in China, areparticularly good for national law as an example to introduce the rules of foreign lawfor trademark registered behavior, finally introduces the Paris convention for theinternational law regulating the trademark registered to found the legal basis for thetrademark registered problem. In the fourth chapter in this paper, under the conditionof the research in the vast majority of cases, put forward enterprise in detail how toprotect their trademark rights in the contemporary international economic competitionmeasures, from two aspects: prevention and afterwards to detailed planning.