The Reseach Of The Governmental Image-building Through Crisis Management Of Network Public Opinion

Network public opinion crisis is a crisis form of modern government under the conditions of the gradual development of network technology.Government is unconcerned with the strength of the network of public opinion in the traditional administrative mindset, about public opinion warning predict is insufficient,network public opinion is incomparable situation quickly spread, and eventually led to the unexpected event of network public opinion. Due to public questioned of government authority and credibility,pose serious challenges to the government’s ability to govern, and seriously undermine the government’s own image.But for the image of the government,network public opinion crisis is not just a negative forces of destruction, if they can effectively manage the network public opinion, it is an important driving force to reshape the image of the government.Both this reciprocal causation, complex and mutually reinforcing relations hip. Laid in the network public opinion crisis management under the background of the foundation of the construction of the image of the government.Because the network public opinion crisis is still a new thing,the government to the crisis and the inherent law of occurrence mechanism has not yet fully mastered, and the management measures of implementation effect is not satisfactory.The government crisis management in network public opinion in the process of image construction also exist some problems,for example:the government image sustain and shape consciousness is not strong,the government image dissemination and lack of effective interaction between society,the renewal of government notion not timely,the government image evaluation mechanism imperfect and so on.And the reason that has so many problems, from the root of speaking, can boil down to:the lack of government public relations idea, administrative culture service concept has not yet been thorough popular feeling, information disclosure mechanism is not perfect, network public opinion crisis management consciousness.Therefore, the government must innovate the governing theory, the ruling way, the reigning content can to cope with the challenge of network public opinion and opportunity, thus shaping "transparent, efficient, responsible, honest" image.In view of the above network public opinion in the government crisis management image problems,this article from the train and strengthen the awareness of the image of the government, innovative government governing philosophy, Communication and co-operation of the government and the media, Internet users,improve network public opinion crisis management government evaluation system and so on to shape a good image of the government to carry out a more in-depth and comprehensive discussion.