| Marxism popularization is popularizing Marxism theory, make the people understand and work on the basis of the theory of Marxism in real life, so as to better serve the socialist modernization construction. Marxism popularization is our party in the information age of ideological and political education for new tasks and new challenges. Ideas, values, mutual information age, how to continue to develop Marxism theory at the same time, keep pace with The Times, solid and effective to carry out the popularization of Marxism, is a must in our ideological and political education work the focus of attention. The process of popularization of Marxism is a process of information dissemination, the audience is the essential points of the popularization of Marxism and the core, is also examining actual effect is the key to spread Marxism popularization way, so this paper introduce communication related theory, from the view of the audience, popularization of Marxism systematically combing and exposition of the related theory, discusses the necessity of Marxist popular mode of transmission; Summary of the spread of the popularization of Marxism in a variety of ways and its characteristics and functions, especially the popularization of Marxism under the new media environment of the change of the mode of transmission and these characteristics; And the popularization of Marxism, summarized the mode of transmission and reflection, digging out the current shortcomings and disadvantages transmission mode of popularization of Marxism; In the end, also is the focus of this article, proposed to the audience as the center of the Marxism popularization propagation mode, attach importance to audience demand, Communication related theory is introduced, this paper discusses how to use the new idea, new perspectives and new technology to guide the dissemination way and enrich the Marxism popularization, in order to promote popularization of Marxism. |