Based On Actual Research Trip To Western Tourists ArcGIS Preferences And Visiting Scenic Inner Senses Poor Structure

Nowadays, tourism industry has become one of the fastest growing industries in many countries and regions, which plays a leading role in the service industry gradually. With the development of tourism, the researches about tourists’ preference and travel behavior have become a hot topic in this filed, which has an important theoretical and practical significance. Taking the major attractions of Xi’an as research object, the difference degree model on tourists’preference and actual visiting behavior is established to calculate and analyze their differences. By spatial analysis method and ArcGIS software, the causes of the diversity in these scenic spots are analyzed. The data are obtained through questionnaire survey in a program of National Natural Science Foundation. Then the development measures on tourist attractions of Xi’an are proposed. The conclusions are as follows:(1) The data are analyzed by the difference degree model. By calculating, the results of difference degree on these scenic spots in Xi’an are divided into three types.The I type of tourist attractions develops well, whose actual visiting rate is higher than tourists’preference rate, including Shaanxi History Museum, Great Wild Goose Pagoda, Tang Paradise, Huimin Street and Qujiang. The Ⅱ type of tourist attractions is lagging development, whose actual visiting rate is lower than the rate of tourists" preference, including the former site of Xi’an Incident (Lishan), Ming rampart, Qinling Zoological Park, Darning Palace, University City, Cuihua Mountain National Geo-park. The III type of tourist attractions develops evenly, whose actual visiting rate is the same as the rate of tourists’preference, includeing Bell and drum towers. Small Goose Pagoda, Great Mosque, East Main Street, Banpo Museum, Huaqing Pool, Terra-cotta warriors and horses and Bailuyuan.(2) The causes of the differences, including spatial structure and others, are mainly analyzed from the perspective of spatial structure. The spatial structure is analyzed from the aspects of spatial structure of attraction clusters in Xi’an, spatial positional relationship between groups and tourist destination hub, the structure and function inside the groups, attractiveness of groups and tourism transportation condition. The other aspects include the brand of tourist attractions, the tour time and expenditure of tourists and tourism marketing. These major scenic spots of Xi’an are divided into four groups because of their spatial agglomeration of geographical location. They are the Bell and drum towers group, the Great Wild Goose Pagoda group, the Terra-Cotta Warriors and Horses group and the northern foot of Qinling Mountains group.Most of the tourist attractions in the Bell and drum towers group and Great Wild Goose Pagoda group have high actual visiting rate and low difference degree. Because there are convenient tourism transportation, well-found infrastructure and service facilities in these two groups. And the function of scenic spots is complementary each other in the groups, which make the tourists gather and distribute conveniently. However, the Ming rampart is excluded, because it will take a long time and consume much physical strength, which makes fewer tourists choose it.Most of the tourist attractions in Terra-Cotta Warriors and Horses group and the northern foot of Qinling Mountains group have lower actual visiting rate than the rate of tourists’ preference, whose difference degree is high. Because they are far from the hub of tourist destinations, tourists will spend a long time visiting them. And there are backward infrastructure and service facilities in the groups. But the Terra-cotta warriors and horses and Huaqing Pool are excluded. The brand effect of Terra-cotta warriors and horses is strong, therefore, even if it is far from the hub, its actual visiting rate still ranks the first and its difference degree is between0and1. And it develops evenly. The Huaqing Pool is the same as it.The distance from the northern foot of Qinling Mountains group to the hub is the same as the Terra-Cotta Warriors and Horses group’s, while its actual visiting rate is lower than the Terra-Cotta Warriors and Horses group’s, whose difference degree is lower. Because the grade of the Terra-Cotta Warriors and Horses is higher, it can attract more tourists. However, the former site of Xi’an Incident (Lishan) has the highest difference degree. Because it has the high tourists’preference rate, but it has not formed a complete and independent tourist attractions and executed tourism marketing and publicity and it will take a long time to visit it.The difference degree of the Great Wild Goose Pagoda group is lower than the Bell and drum towers group’s. Because the Qujiang New District has increased tourism infrastructure construction and improved the core competitiveness of tourists attractions through a variety of marketing methods in recent years. Therefore, even if the tourists’ preference rate of the Great Wild Goose Pagoda group is lower than the Bell and drum towers group’s, it still have a high actual visiting rate.(3) Faced with the difference between the actual visiting rate and tourists’ preference rate, several measures have been proposed to develop the scenic spots better, such as improvement tourism transportation conditions to optimize the way to travel; integration the function of groups to perfect the supporting facility; strengthening the tourism marketing to increase the brand effect; integration the scenic resources to rebuild the scenic image.