The Impact Of Chinese Contemporary Consumer Culture On Business Illustration

Under the background of globalization, China is undergoing a wave test, the western culture withthe western consumption also quietly affect our consumption concept. People no longer need to be whatto buy, but began to yearn for that in order to meet the artificially stimulated the desire of consumption.With the economic globalization, cultural globalization has produced the corresponding consumptionculture.The consumer culture not only affects the material consumption, has a great impact on people’sspiritual culture. The symbolic value of the commodity-oriented consumer, commercial illustration as acommercial symbol, serving commercial, to promote consumption and consumer culture are inseparable,it meets the aesthetic needs of the people, to guide people’s consumption behavior. China’s consumerculture has both the same and different from other countries, commercial illustration as a advertisingcampaign with the consideration of the consumer culture with Chinese characteristics, to meet theaesthetic needs of people, which can stimulate consumption and better form of commercial culture.