Narrative Multimedia Graphic Design Thinking

In the essay, the author start from the researching of the new concept of"Narrativemultimedia graphics", to discusses the history of graphics status and future survival necessity.Start from the information research graphic，the increase in the amount of information make thenarrative multimedia graphics development，technology makes the narrative multimedia graphicsdevelopment.Many narrative multimedia graphics have already appeared in life，the author collectand analyse of lots of examples of narrative multimedia graphics，sum up the typicalcharacteristics of narrative multimedia graphics：Narrative way is non-linear、the process ofinformation dissemination has alternation、the dissemination of information has mobility、visual reading popular.According to its characteristics， the author analysised the designthinking of narrative multimedia graphics according to lots of narrative multimedia graphicsexamples of MINI website and《the crisis of credit visualized》，to provide practical referencevalue for the design information.