Transformation Of The Foundation Credibility Influence

Since reforming and opening, economic progress of China gained the success attract worldwide attention. however, what accompany the economic achievements and come is social problems, such as gap of rural income expands increasingly serious, rural poverty,the laid-off population increasing, the various rights and interests of the disabled. In the face of many social problems, the government to promote social problems to solve. This provides a broad stage for China’s non-profit organization activities, many non-profit organizations should be born, the foundation as an important part of the non-profit organization, become an indispensable social forces. Compared with foreign fund development, China’s fund development is still at the primary stage of development. Since the nineteen eighties several decades, our country has completed the foundation from scratch, from zero to change the shape of the. However, the number of China’s fund has exploded in a short period of time, also makes the fund industry faced many difficulties in the situation is not ripe, especially in the foundation of credibility problem of concern. In recent years, the foundation financial opaque, charity profit behavior, low utilization of funds under constant bombardment of news media, the foundation of credibility, which is directly related to the long-term development of fund industry.To maintain the public welfare undertakings have a long-term healthy development, we must analysis the factors which affected the credibility of the foundations, in order to promote self-discipline and external funds in China’s supervision, enhance its credibility. Therefore, drawing lessons from the related research results at home and abroad, research foundation of credibility influence factors, to promote the healthy development of China’s fund and charity, it is of important theoretical and practical significance.This paper focuses on the factors about the foundations’credibility, it mainly use the method of comparative analysis, in-depth interview and document analysis research. Five aspects are compared from the foundation organization orientation, organization information transparency, organizational behavior normative and social service ability and related system construction comparative analysis, and use the entrust-agent theory, the voluntary failure theory and abstract trust theory are analyzed in theory. The author thinks that the foundation is the main reason for the lack of credibility is the foundation position is not clear, lack of transparency, weak social services, and related system, etc. Credibility, thus, to improve foundation needs both from two aspects of internal governance and external oversight, and gradually perfect our country the foundation of evaluation index system. The study reference to relevant research results at home and abroad, adopts the method of case study, the influence factors of credibility to present a preliminary analysis of foundation, preliminary tease out some influencing factors, and the solution of the problems on the current foundation industry put forward the corresponding countermeasures.