The Research On Awareness Of Honesty In Bank Personal Financing Practitioners

With economic development, banking services function is maturing, more and more investment tools and financial products are emerging. Cooperation in Securities companies, fund companies, insurance companies and bank is increasingly close, The purpose is to facilitate transactions, through the development of a variety of products, enabling customers to enjoy a more optimal financial management services. The face of the rapid development of this new banking sales staff awareness of honesty in marketing is even more important.In this paper, through empirical investigation, The integrity status quo of understanding of the banks personal finance business practitioners in the marketing of financial products, Weak phenomenon in the present sense of integrity, including conceal risk exaggerate, exaggerate gains, iscredit interbank products and so on. Analysis of the reasons, from the macro analysis, including in complexity of financial products, professional contract, the intensification of competition in the banking sector, the banking industry run system lag. From micro analysis, Poor awareness of the integrity of the sales staff, leading cadres strict with integrity education. In the ending, Author make recommendations to changes in business philosophy, reform of the single assessment mechanism. The relevant departments of the State as soon as possible to improve the regulations, the ability to improve consolidated supervision. The practitioners should to improve the learning and legal awareness. Department of the bank management should to rich integrity content and methods of education. The public should to learn the financial literacy, establish smooth supervision and reporting mechanisms.