Study On The Government Image Building In Public Crisis Management

The image of the government plays a very important role of government influence, is one of the basic elements constituting the government influence, society inevitably will occur during operation of public crises of varying degrees of government to guard against and defuse public crisisin a key position, the success or failure of the government crisis management directly affect the government’s image in the public mind.This paper uses case analysis method of observation, literature research method, method of combining method and theory and practice, combined with the public crisis cases firstly discuss the relationship between public crisis and government image, has the positive effect that a good government image in public crisis management, at the same time the government also through good crisis management of government image; then summarizes the present stage of China’s experience and lessons learned in shaping the image of the government in public crisis management, such as the need to strengthen the crisis early warning system, further improve crisis management coordination mechanism, accountability mechanism, the press release mechanism, perfect after-care system; At the end of the normal state and the state of emergency government image suggested that the government should establish the image, management awareness in their daily work, the establishment of the administrative system and the legal system, establish a good image of the leader, and make good use of network and television media publicity for their own image, in the event of public crisis, the government should do a good job plenty of warning before the crisis, put the interests of the people in the first place, perfect crisis management mechanism and coordination mechanism,the two-way communication with the public good information, in the crisis in the crisis of the government should try their best to compensate the victims, and to minimize the damage.