| Under the influence of visual era, people increasingly pay attention to the content ofvisualization, information and the way of reading have changed. Each big media is more andmore attention to the role of the visual transmission concept and strategy, it also promoted thedevelopment of visual communication research in China. Current network in the visualcommunication theory and practice have certain progress, but most of all stay on the pagedesign theory to discuss, don’t do some in-depth study of visual content within the website.Sports information is one of the important sectors, each big web portal sports visual resourcesis rich, is also most people surfing the Internet for news stories. The pictures because thenetwork media competition, homogeneity and flooding problems, this stems from a networkof professionals to visual concept to grasp appeared deviation, with lots of images and colorin a wide range of gain the visitor’s attention, but the results show that the transmissionefficiency of resources is often not high. Option is we learn good peer advanced experience,to build their own style and characteristics, avoid otherwise the hard feeling.Based on the theory of visual communication related to this study, analysis of sina andyahoo! Sports as samples in the pictures, video, etc. A comparative study. In two portal sitesports channel is given priority to with pictures and video relies on other page elements ofvisual elements using the comparison research, and found in the comparison of two channelsin the visual communication strategy on advantage and difference between the two, hope tobe able to draw on each other good visual processing way, find a network media of visualcommunication way suitable to China’s actual situation.Full-text is divided into four parts:The first part introduces the research background, significance, research review, on thebasis of theory and research methods;Two website channels in contrast to the second part is research process, is also a topic ofthe essay. Through the news pictures,Frequency, and other visual elements of the different communication strategy;The third part is the dissemination advantages of sina and yahoo! Sports and differences.The fourth part is according to the research results put forward strategy, from the visualcommunication characteristics, active transmission of audience and the perspective of mainbody, for our country network media of visual communication development strategy putforward some Suggestions. |
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