Research On The Effect Of The "Foreign Player" In CBA

The Chinese Basketball Association(CBA) has18years of history, through constantlyexploring learning and development, has made an enormous achievement, has become the mostsuccessful league in china, the highest degree of market, the brand also become efficient. In thegrowing process, foreign players have played a key role. We should also observe the effect offoreign players. This article uses the literature material method, empirical analysis method,observation method etc. Analysis the season signings from1995to2013league during thesituation, review the league signings and the use of system change, and combining the basicsituation of foreign aid and the pitch performance, from the aspects of basketball market, theclub and the team analysis of positive and negative effect brought foreign players.Research results show that:1. Positive effects of foreign players are: Foreign players improve the overall level of theleague, raised the league attendances, enhance the CBA league market influence and brandvalues, promote the sustainable development of China’s basketball career. The arrival of theforeign players, especially star players ascending in the club’s social awareness, bring the hugeeconomic benefits for the club. From a team perspective, the arrival of the foreign players makeup for the team’s weak position, enhance the competitive strength of the team, improve thecompetition of antagonism and view and admire a gender. By domestic players and foreignplayers competition, improve the comprehensive competitive ability.2. Negative effects of foreign players are: From the league, the foreign players face theproblems are including management system, security system, as well as the problemsencountered in the process of professional. For the club, the introduction of foreign playersaggravate the economic burden and operating risk. From a team standpoint, too dependent onforeign aid leads to foreign aid the state determines the result of the game, affecting thedevelopment of the domestic players, especially young players.3. Observe the problem with a long-term vision, reasonable introduction of foreign players,give full play to the advantages of foreign players, promote the athletic level of CBA league.Introduced scientific management mechanism, reasonable utilization of foreign players, focus oncultivating young players in China. Seize the opportunities of the "star effect", promote thedevelopment of basketball industry in China. The foreign players as a ribbon, promote the development of the internationalization of the CBA.