| This thesis, combined with the related theory of tourism industry and sports industry, expounds the basic concept and features of sports industry, sports industry development effect, and carries on the analysis the advantage of the current situation of sports industry resources and development of Dianchi National Tourism Vacation Resort with various methods of literature, field survey, questionnaire survey method, SWOT analysis of various methods, STEEP analysis method. The research significance of this thesis lies in Hongta Sports Center and Haigeng Sports Training Base in Kunming Dianchi National Tourism Vacation Resort, Compare and analyze the differences between two bases, to promote sports industry and sports tourism spending throughout the surrounding area based on football project as common advantage. Analyze the economical and social benefits of home and abroad visiting teams from two bases in recent years, for how to expand the radiation of business scope, complement advantages of two bases, to achieve the best interest of Dianchi National Tourism Vacation Resort sports industry. |
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