Personal Investment Behavior Of Higher Education And Cost Analysis

The present era is the information era, intelligence plays an important role in thesocial life instead of physical force and machine. At the same time, the society had aincreasing demand for high quality professional talents, then the higher education enteredthe popular phase in this context, for the purpose, cultivating more advanced talents tomeet the requirements of social and economic development.The higher education is the main power in cultivating senior specialized talents, itplays an important role in the national economic construction, scientific and technologicalprogress and social development. New requirements are put forward of higher educationby economic and social development, therefore, higher education is also in constant changeand improvement, reform the traditional higher education structure, achieve thediversification of higher education structure, set up a reasonable structure of talent that themodern economic development needs. Investment is the safeguard of the change anddevelopment of the higher education, only sufficient funds can make the change possible.In our country, higher education is in the stage of elite education, rely on state funding tosurvive, basically, as the increasing demand for talents, the scale of higher education mustbe expanded. After the time that higher education entering the stage of popular education,the development of it needs more investment, while the government has failed in providingenough money as support. In order to ensure the sustainable and healthy development ofhigher education, we should expand the source of investment. Many ways play animportant role in financing channels continuously, such as personal investment in highereducation, social donations, university-enterprise cooperation and so on. Among them, thepersonal investment in higher education (or the family investment in highereducation)become the main source of higher education costs besides government funding.Unbalanced economic development in our country, which leads to the gap inresidents’ income, especially the gap in urban and rural residents income becomes larger,even presents the further expanding trend, different families have different abilities inbearing the higher education investment. In comparison, the ability of the urbanhouseholds is stronger, otherwise, the ability of part families in rural, mountainous area,urban poor families is weak, at the same time, there are many families in debt forinvestment in higher education. The level of economic income is an important factor ininfluencing investment of higher education, in addition, there are other factors that affect it,such as the concept of family investment in higher education, the cultural level of thestudents’ parents, expectations of higher education, major settings of colleges anduniversities, students’expectations for major, and so on.In order to probe into the behavior of personal investment in higher education, it isnecessary to study the influential factors of the higher education investment. Based on thehuman capital theory, labor market division theory, social theory, behavior theory and soon, combined with relevant data, through statistical analysis, found the main factors inaffecting the behavior of personal investment in higher education, found out the problemsexisting in the process of personal investment in higher education, combined withstatistical analysis results and put forward some relevant countermeasures and suggestions.Through the designed questionnaire to obtain relevant information and data, the personal investment in higher education, the influencing factors of investment behavior,the costs and so on, are the main content of the questionnaire, then make empiricalanalysis on the collected data, which consists of two parts: descriptive statistical analysis isthe first step, then make factor analysis of the data by statistical software SPSS17.0.