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Research On The Marketing Strategy Of Joint Education Program

Posted on:2015-02-02Degree:MasterType:Thesis
Country:ChinaCandidate:Y XuFull Text:PDF
GTID:2267330428467877Subject:Business administration
Abstract/Summary:PDF Full Text Request
With the development of Chinese reform policy, the education will become internationalized under the globalization phenomenon. And the educational internationalization includes input and output of educational resources by the author. The input of educational resources in dictates that more and more international organizations are eager to enter China educational market and cooperate with Chinese educational organizations in various aspects and forms. Under this phenomenon, the newly interactive and cooperative educational form in Chinese universities has increased gradually. And this new form not only has introduced the great teaching and managing ideas to domestic universities, but also positively enhanced the multicultural communication. Chinese-foreign Cooperative Education has accumulated a lot of experience for Chinese educational internalization as a newly built educational form.Depending on the marketing theories, this thesis analyses the past literatures and number of case studies. It mainly summarizes the major theories and application on marketing strategies in Chinese-foreign Cooperative Education from six aspects. The first chapter introduces the research background, purpose, significance and methodology. And the second chapter summaries some basic marketing theories and their application in educational industry. The third chapter analyses the present situation on Chinese-foreign Cooperative Education including the past, present and the activating reasons from domestic and foreign aspects. The forth chapter mainly discusses the marketing environment about the Chinese-foreign Cooperative Education with an example of HB College. And the author analyses the advantages and risks of HB College with SWOT methodology. What’s more, the thesis points out some important problems with the university during its implementing Chinese-foreign Cooperative Education. The fifth chapter shows the choices of marketing strategies. Last, this sixth chapter suggests the possible solutions to the presented problems by the author.The new ideas about this thesis depend on that it not only summaries the previous studies on marketing theories, but also analyses the HB Colleges present situation with theoretical opinions. Furthermore, it explores the new marketing system suitable for the HB College and promote its market competition in the future. It is hoped that this thesis could make new exploration on Chinese-foreign Cooperative Education.
Keywords/Search Tags:Cooperation Education, Education Marketing, Marketing Plan, Marketing philosophy
PDF Full Text Request
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