Design And Implementation Of Group Hotel Central Reservation System

Hotel industry has transferred from the traditional independent marketing andmanagement model to the collective marketing and management model, which hasbrought great challenges to the hotel information platform. Guangzhou Hotel Canton,JTEC, and Sun Yat-sen University has conducted a cooperation model of production,learning and research and launched the program of Group Hotel Network Marketingand Management Platform.The thesis centers on the CRS of group hotel, which is a core subsystem of theplatform. The purpose is to find a solution for systematically managing good housesand making sales strategies, thus reducing hotel information technology cost in amaximized way.The system has adopted J2EE architecture, Struts2and Spring technologyframework, currently the most stable technology platform. The thesis explores thefollowing aspects:1. Analyzing the marketing and management platform of threehotels under Hotel Canton;2. Investigating the e-commerce platform of7Days InnGroup and Hilton Hotel;3. Designing and realizing the hotel’s CRS based on B/Smodel. The system has several main function modules: system backgroundmanagement module, include login of administrator, chain hotel management, publicroom management, group order management, and system setup management etc.Chain hotel management module, include manager and sales person’s registration,login and empowering, hotel material management, room price control, hotel usermanagement and hotel order management.4. Designing and installing cell phoneapplication procedure and gateway website.Since it was put into trial use in Hotel Canton in January of2013, the first projectof the system has run a stable operation, basically realizing the expected demand of marketing strategies for group hotels and successfully solving the problems of goodhouse management and sales strategy making.