The Category Of Media Platforms And Demand Response

The research found that the media platform is a range of media (corporate) and market anintermediate organizations, the media platform there are social and media of different tissuetypes, media platform to provide users with different response significance services, mediaplatform for the future development trend from the response needs to create demand. Mediaplatforms is becoming an important part of the media industry, more and more obvious impacton the development of the media industry, the media industry "rules of the game will change,reorganization music market as iTunes media platform will have the original media landscapechallenge.The innovation of this study is that, from the point of view of the media organizations,combined with the theory of media economics and communication studies, to be divided on thetype of media platform, to fill gaps in research in this area. Media platform by exploring thedifferent ways to respond to user needs, the concept of "media platform responsiveness" and"responsiveness" to describe the operating mechanism of the media platform. From the point ofview of organizational behavior on the role of media platforms associated behavior analysis, andprovides recommendations for operators, service providers, such as how to improve theresponsiveness.