Process And Strategy Development Of Television News Programs Dialect

This paper analyzes the reasons for the rise of TV dialect news program, combing the development and characteristic, clarify its healthy development of positive significance, and puts forward the effective development path and strategy. Methods using the methods of literature review, case analysis and questionnaire investigation method. The results show, the audience of the diverse demand of TV dialect news program is the basic reason for the rising of TV dialect news program; its characteristic is its healthy development of the inner base; the media competition is the TV dialect news programs continued to direct motive force of development. In1998, Hunan satellite TV," evening news" program revision, is the TV dialect news programs earlier records. At the beginning of2004, Hangzhou television channel launched a pearl of West Lake" six news" after the success of TV dialect news programs attracted media attention, the show is the TV dialect news program the milepost, after local television stations have launched their own dialect news programs. Dialect television news programs to better meet the audience for the media needs and wants, can fully express the cultural image of the city, can effective inheritance and protection of regional culture. Dialect television news programs to the sustained and healthy development to grasp accurately positioning, and constantly open up innovation, pay attention to connotation development, improve the quality of chair.