A Study On Development Strategic Planning Of Sichuan Cable TV Network Co.,Ltd At New Area Under The Background Of Network Convergence

Sichuan cable TV Network Co., Ltd.(hereinafter referred to as "SCCN Company") is based on the central authorities on the spirit of the reform of the cultural system, the integration of the province’s radio and television network assets, reform and innovation, radio and television network management system based on the broadcasting system by the province118promoters jointly initiated the establishment of joint-stock companies, the state-owned holding large-scale cultural enterprises in Sichuan Province, the largest local radio and television network operators. This study is at an important period of strategic opportunities for the industrial development of the national strategy of "triple play" and SCCN company background, strategic theory based the status of SCCN company to research the starting point to build become operational capability with the triple play business the important support platform on the information highway, Sichuan Information services infrastructure and of western information network hub important part as the goal, with the SWOT analysis and strategic analysis tools, the external environment through the establishment of a framework of strategic analysis, SCCN company and the internal conditions of the advantages, weaknesses, opportunities and threats were analyzed through the merger of the strategic concept of grouping, induction refining, to draw the SCCN overall strategic system of the development of the company in the next five years.The first chapter of this development background make a generalization facing the SCCN since the company was founded, to explore the significance of the development strategy, purpose and content analysis. The same time, the purpose of this article will be the company’s development strategy in SCCN research developed research ideas and frameworks, and selected the company’s strategic goals and the means, to set the stage of the company’s development strategy and steps. Chapter Ⅱ of this paper the main condition of the domestic triple play. The third chapter elaborates of strategic theory SCCN company the status quo, and existing planning process to develop the company’s development strategy and planning content to determine the company’s vision, mission and strategic objectives. Chapter taken SWOT analysis of the factors classified by model analysis of strategic factors, obtained several models of the development strategy. Chapter analysis under Chapter factors to formulate overall development strategy of the company SCCN: integration of strategic, innovative strategies to develop the company’s competitive strategy: business strategy, while developing the company’s service strategy. The various strategies decomposition. Chapters Ⅵ and Ⅶ on how to implement the company’s development strategy decomposition and the safeguards implementation strategy. This paper is the development of the future SCCN company planning, layout, and the implementation forecast and outlook, which will benefit the the future SCCN company to seize the opportunity, weaknesses, reconfigurable core competitiveness of enterprises, remodeling the development of the broadcasting industry in Sichuan The new pattern.