Taiwan And Mainland Television News Images Construct

With the frequent communications between Taiwan and Chinese mainland, people came to realize that, for the improvement of cross-strait relations, international reason is not just the only factor to consider. For a long time, mainland image comes to be one of the most important factors for the cross-strait relations.There are three factors affecting this process:the objective reality, the symbolic reality, the subjective reality. Objective reality refers to the "the reality of the environment". Symbolic reality is formed through the mass media, network media, that is a "virtual environment", it is based on symbol to describe the true. Subjective reality is the reality portrayed in the minds of everyone, personal understanding and faith in reality, mostly from the social scene and the media construction.Symbolic reality is presented by Taiwan TV media, including the image of social outlook, the image of the person and the image of cross-strait relations. Firstly, the image of Mainland society show that political democracy is not enough, the lack of human rights and the complexity of social status. Besides, the development of rapid economic, scientific and technological progress are also the images of society. Secondly, the human image show optimistic, not only show strong efforts to make progress, but also show a lack of moral responsibility and personal quality. Thirdly, Cross-strait relations image show two states:on the one hand, the easing of cross-strait relations have made progress in cultural exchanges and economic cooperation on the basis of cross-strait relations; On the other hand, the performance of the mainland on cross-strait relationship show "dwarf" on Taiwan.The subjective reality of Taiwan audiences present an interactive relationship with the Television symbolic reality. First of all, the subjective reality mainly influenced by the continent’s socio-political news, but the subjective images are less influenced by the TV news, instead, they rely on the person-to-person communication. The awareness of cross-strait relations is less influenced by media except for something negative. Secondly, the subjective reality bring symbolic reality an active participation on people from the mainland, and cross-strait relations.Because of both psychological and geographical distant between the subjective reality and symbolic reality, people have to receive objective reality from Taiwan news media interaction. In this interaction, as a kind of context in which the role of the constructed image, the Taiwanese consciousness includes "localization" and "political" and "identity". Taiwan consciousness is treated as a Context in the interaction between subjective reality interaction and symbolic reality. Therefore, it is considered that three real interactions should be stand on the Taiwan media perspective, the Taiwan audience point of view, and the Taiwanese consciousness perspective.