The LS Magazine Knowledge Staff Incentive System

With the gradual opening up of the media market, the increasingly fierce competition between the media. In recent years, accompanied by soaring housing prices in major cities of Hangzhou and Zhejiang, including metropolitan newspapers, Hangzhou major traditional media consciously or unconsciously increased reliance on real estate ads, intensified market competition. The fierce competition is the LS magazine’s market share being squeezed, business declined. Faced with this situation, the LS magazine determined to solve the problem in terms of staff motivation system. I hope to raise the overall re-designed incentive system to promote the quality of staff as well as the release of the enthusiasm for the work, at the same time enhance the sense of belonging to the staff of the magazine as well as pride in work, and to raise the overall efficiency of the staff to deal with the external environment is becoming increasingly fierce competition.The author through an interview on the LS magazine’s employee’s research study to understand the LS magazine knowledge workers demand incentive differences and motivate different perception. LS magazine currently in place incentive system memory problem, the author combines modern human resource management theory and incentive theory, by the target incentive, incentive pay, performance incentives, the four-pronged approach to humanities incentive system instance from LS magazine starting simultaneously adjust the LS magazine organizational structure and posts and setting a quota. After comprehensive consideration of the LS magazine staff incentive system redesign. This article incentive systems research, knowledge workers LS magazine to provide the empirical basis for the establishment of a knowledge-based employee incentive system how to better carry out the same type of organization, to establish a certain reference the magazine class media incentive system.